White Label Crypto Exchange Software Comparison: SAMFCore vs AlphaPoint vs HollaEx vs Shift Markets (2026)

How we compared these products

We used a simple, repeatable method that you can reproduce yourself:

1. Primary sources only. We read each vendor's official product page (and, for HollaEx, its official documentation). We did not use review sites, rankings, press releases from third parties or anonymous forum posts.
2. Attribute, do not upgrade. Where a vendor says something about its own product, we report it as the vendor's statement. Where a vendor page is silent — for example on source-code rights or pricing — we say it is not published rather than guess.
3. Category before features. We first classify what kind of product each one is, then compare features within that context. A feature checklist across different categories is misleading.
4. No invented numbers. We do not estimate other vendors' prices, client counts, latency or uptime. Where a vendor publishes a figure, we either cite it with a link or leave it out.

Everything here reflects public pages as read on 11 October 2026. Vendors change products and terms, so treat this as a starting point for diligence, not a substitute for it.

Four products, at least three different categories

Before comparing anything, it helps to name what each product is, in the vendor's own framing:

• AlphaPoint describes its exchange platform as white label crypto exchange software for institutions, built to "run spot and derivatives", with high-performance matching and execution, pre- and post-trade risk management, more than 500 APIs, FIX gateway support, integration with third-party custody providers and liquidity connectivity via AlphaPoint Global. Its stated audience includes banks, governments, fintechs, exchanges and brokerages. Category: institutional exchange and market infrastructure.
• HollaEx presents white label software for crypto aimed at exchange operators: admin APIs, back-office controls, user management, KYC, multi-coin wallets, cloud exchange hosting, a "crypto core trading engine", the option to integrate a custody solution of your choice, and fiat on/off-ramp implementation. Its documentation on customising an exchange describes three routes: admin tools, plugins and a forked repository, with the latter two requiring developers. Category: customisable crypto exchange kit.
• Shift Markets markets a modular white label crypto exchange powered by the Shift Platform for retail and institutional traders: an API-based design, a back office for trading pairs, fees and users, multi-asset support including FX pairs and metals, integrated spot and derivatives trading, and pre-configured connections to liquidity providers. Category: white label exchange plus derivatives and broader market-infrastructure products.
• SAMFCore describes itself as a modular financial-services orchestration platform: fiat accounts, payments, cards, crypto and digital assets, compliance and administration in one environment, connected to providers the customer chooses. Its own page states that custody, liquidity and exchange services are not provided by SAMFCore itself but by customer-selected custody, blockchain and liquidity providers. Category: broader banking, payments, cards and crypto orchestration platform — not a dedicated trading venue.

That last point matters. If your business is an order-book exchange where matching performance, market data and derivatives are the core product, SAMFCore's published material does not present it as a high-performance matching engine, and we do not claim that it is one. If your business is a regulated fintech that needs customer accounts, IBAN workflows through partner banks, card programmes and crypto in the same customer record, a pure exchange kit may leave large parts of your stack to be built or bought separately.

Comparison matrix based on published vendor information

The table summarises what each vendor's linked page says. "Not published" means we did not find it on the cited page — not that the capability is absent. Ask the vendor.

Two cautions. First, a capability on a marketing page is not a contractual commitment; only the order form, licence agreement and service levels are. Second, every one of these products depends on third parties — banks, custodians, liquidity venues, KYC vendors — whose onboarding decisions you cannot outsource to the software vendor.

SAMFCore: broad financial platform, published licence options

What it is. SAMFCore's overview lists modules for onboarding (KYC/KYB), multi-currency accounts and an internal ledger, payments (SEPA/SWIFT workflows through integrated banking and payment providers), card management, crypto wallets and digital-asset transactions, AML workflows and transaction monitoring, CRM, back office and roles and permissions. It states clearly that banking, card issuing, custody, liquidity and screening providers remain customer-selected.

What is distinctive. Its licensing page publishes the commercial structure, which is unusual in this market: an Annual Licence (CHF 80,000 per year), a Perpetual Licence (CHF 325,000 one-time), "Perpetual + Full Source Code" (from CHF 620,000) and "Enterprise Global" (CHF 790,000). These rights differ: the annual licence is a recurring usage right; the perpetual licence gives continuing usage rights; only the two higher packages include full source code. Professional services — implementation, integrations, custom development, training — are listed as available separately.

Where to be careful. We do not claim that SAMFCore offers a superior trading engine, and its published material does not make that claim either. If deep order books, market-maker tooling or derivatives are central to your business, test that specifically or consider pairing it with dedicated trading infrastructure.

Plausible fit. A regulated or soon-to-be-regulated fintech that wants accounts, payments, cards and crypto on one customer record, values published pricing, and may want long-term control of the code base.

AlphaPoint: institution-oriented exchange infrastructure

What it is. AlphaPoint's exchange platform page positions the product for institutions running spot and derivatives markets. It emphasises high availability, multi-region infrastructure, pre- and post-trade risk controls, configurable market parameters, real-time market data, FIX connectivity, SDKs, separation of front-end and back-office controls, role-based permissions, audit trails and SOC 2.

What is distinctive. The focus is market infrastructure: execution, risk and operational control under load. For banks or brokerages that already hold the relationships and licences and want to add a trading venue, this framing is directly relevant.

Where to be careful. Pricing and source-code terms are not published on the cited page. Custody is via third-party providers and liquidity via its own network — both arrangements you will need to diligence contractually. Performance language such as "deterministic performance under load" is a vendor claim; ask for test methodology and reference environments.

Plausible fit. An established institution, exchange or broker that needs a trading venue with institutional controls and has the budget and team for an enterprise procurement.

HollaEx: customisable crypto exchange kit

What it is. HollaEx's white label page describes cloud exchange hosting, a modular microservices architecture, multi-coin wallets supporting major chains, hot and cold wallet options or integration of your own custody, a trading engine, security features such as two-factor authentication and multi-signature wallets, and fiat on/off-ramp integration on request.

What is distinctive. Accessibility. Its documentation shows a self-service path: rebrand through admin tools, extend with plugins, or fork the repository for deeper changes. That suits teams that want to see and configure a working exchange early.

Where to be careful. Self-service is not the same as regulatory readiness. The faster you can deploy an exchange, the more important it becomes to confirm that you are allowed to operate it in your target markets, and that your custody and fiat partners will onboard you. If you fork code, check exactly which licence governs your fork and what support you lose.

Plausible fit. A smaller retail operator, a token project or a fintech testing demand, with developers available for plugins and integration.

Shift Markets: white label exchange plus derivatives

What it is. Shift Markets' white label crypto exchange page describes the Shift Platform as modular and API-based, for retail and institutional traders, with a back office for pairs, fees and users, multi-asset support (crypto, FX pairs, metals), integrated spot and derivatives trading, portfolio tools, yield features and pre-configured liquidity connections. The same page publishes headline statistics about exchanges launched and volume traded; these are the vendor's own figures, which we have not verified.

What is distinctive. Breadth on the trading side: exchange, derivatives and adjacent products such as market-making technology and a back office within one vendor's menu.

Where to be careful. Pricing and source-code terms are not published on the cited page. "Yield generation" features can raise specific regulatory questions in many jurisdictions; take legal advice before switching them on.

Plausible fit. A broker or exchange operator that wants a broad trading product set, including derivatives, from one platform vendor.

Pros and cons at a glance

Two buyer examples: retail start-up and enterprise operator

These are illustrative scenarios, not customer stories.

A retail start-up wants a branded app where consumers buy and sell a handful of major assets with card or bank-transfer funding. Its real constraints are a licence or registration in its target market, a custodian willing to hold client assets, and a payment partner willing to accept crypto-related flows. A self-service kit may get a demo running quickly, but the critical path is regulatory and banking, not software.

An enterprise operator — a bank, a broker or a regulated payments firm — already has customers, compliance staff and banking relationships. It may want an institutional trading venue with FIX connectivity, or it may want crypto as one feature inside an account-and-payments app. Those are two different procurements, and they lead to different shortlists.

Software does not grant permissions

No software licence gives you the right to provide regulated services. In Switzerland, financial intermediaries under the Anti-Money Laundering Act (AMLA) must be affiliated with a FINMA-recognised self-regulatory organisation or otherwise supervised; FINMA explains that SRO-affiliated intermediaries are supervised by their SRO, not by FINMA. Activities such as accepting deposits from the public require separate authorisation; FINMA's overview of licence types sets out the categories. In the European Union, crypto-asset service providers fall under Regulation (EU) 2023/1114 (MiCA); ESMA's MiCA page and the EBA's MiCA page explain the supervisory framework.

Ask every vendor who in their reference deployments held the licences, who held client assets, and which parts of compliance the software supports versus which remain your firm's responsibility.

Buyer checklist before you sign

1. Write down your business model in one sentence (venue, broker, wallet, neobank with crypto) and confirm which product category it needs.
2. List the jurisdictions and the authorisation you will rely on, and get legal advice on whether your intended features are permitted.
3. Name your custodian, liquidity sources, banking and card partners — or confirm who will introduce them and whether they will onboard you.
4. Request the licence agreement, not just a proposal: usage rights, term, territory, number of brands and entities, sub-licensing.
5. Clarify source-code rights in writing: access, escrow, modification, and what happens if the vendor stops supporting the product.
6. Ask for the order types, asset coverage and wallet providers supported today, not on the roadmap.
7. Request security documentation (penetration testing, certifications) and incident-response commitments.
8. Agree data ownership, export format and an exit plan before go-live.
9. Run a structured proof of concept with your own scenarios, including failure cases.
10. Build a five-year total cost of ownership model (see below) before comparing prices.

Total cost of ownership matrix

Licence price is only one line. Use this matrix to collect comparable quotes. We have deliberately left out figures we cannot source; only SAMFCore publishes list licence prices on its licensing page.

If you need an operating company, not only software

Software answers the "how" of operating; it does not give you a legal entity, an AML affiliation or banking relationships. If those are your bottleneck, read our companion guide, White Label Crypto Exchange Software vs Buying a Swiss Crypto Company, which compares licensing software, acquiring an SRO-affiliated company and building from scratch. For a broader view of in-house development, see Build vs Buy a Crypto Exchange and our general crypto exchange software guide.

Frequently asked questions

Which white label crypto exchange software is best?

There is no universal best. AlphaPoint, HollaEx, Shift Markets and SAMFCore are positioned for different needs: institutional market infrastructure, a customisable exchange kit, a broad trading and derivatives platform, and a financial-services orchestration platform respectively. The right choice depends on your business model, jurisdictions and partners.

Is SAMFCore a crypto exchange matching engine?

SAMFCore's own overview describes it as a modular financial-services orchestration platform with exchange functionality, and states that custody, liquidity and exchange services come from customer-selected providers. It does not publish matching-engine performance claims, and we do not make any.

Do any of these vendors publish prices?

On the pages we reviewed, SAMFCore publishes list prices for its annual, perpetual, perpetual with full source code and Enterprise Global licences. AlphaPoint and Shift Markets direct buyers to a demo or sales contact. HollaEx has a pricing page; confirm the plan terms directly.

Do I get the source code with white label crypto exchange software?

Only if your licence says so. SAMFCore publishes source code only with its Perpetual plus Full Source Code and Enterprise Global packages. HollaEx documentation describes forking a repository for customisation. AlphaPoint and Shift Markets do not publish source-code terms on the pages we reviewed.

Does buying exchange software give me a licence to operate?

No. Regulatory authorisation or AML affiliation belongs to the legal entity operating the service, not to the software. You must obtain the permissions required in each jurisdiction where you offer services.

Who provides custody and liquidity?

In each case reviewed, external providers play a role. AlphaPoint integrates third-party custody and offers its own liquidity connectivity, HollaEx offers built-in wallets or your own custody solution, Shift Markets references pre-configured liquidity connections, and SAMFCore relies on customer-selected custody and liquidity providers.

Why does this article include SAMFCore?

This website also discusses SAMFCore software and has a commercial interest in it. We include it transparently because buyers often compare broad fintech platforms with exchange software, and we disclose that interest rather than presenting this as an independent review.

What should I compare besides features?

Compare licence rights, source-code access, hosting model, support levels, exit terms, and the five-year cost of custody, liquidity, banking, compliance tooling, audits and staff. These often outweigh the licence price.